Rovio Entertainment is counting down to the official 10th anniversary of Angry Birds on December 11, 2019, and their latest campaign aims to show how anger can be converted into positive action. Introducing the Angry Birds Venting Machine. Simply put, it accepts anger as its payment method, and offers special prizes for anyone willing to give it a good hit, shake or even shout. You’ll be able to find it in New York City’s Times Square for one day only (northwest corner, 45th St. & Broadway) on November 21, between 12pm-8pm ET.
Showing fans how to #BringTheAnger and convert their rage into rewards will be WWE Superstar The Big Show, who will be showing how the Venting Machine works. Other attendees include popular YouTube creators such as Deestroying, Team Edge and Lexi Hensler, part of a team of over 25 influencers – including Mr Beast – to help spread the campaign’s message about using anger to affect positive change in the world.
Plus, Rovio – through its Angry Birds 2 mobile game – has partnered with one of its existing partners, UNICEF Finland, for a #BringTheAnger in-game event encouraging players to pop as many pigs as they can throughout November to promote good around the world. The event will culminate in a $100,000 USD donation to UNICEF’s Education in Emergencies fund, which supports education for children in conflict zones and other emergencies across the globe. All you need to do is just play.