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Augmented Reality

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Pizza Hut Pac-Man Game Box
Let’s face it, most of us throw out pizza boxes after we’re done eating the pie, but Pizza Hut may change that with their latest limited edition offering. They’re calling this campaign “Newstalgia,” and it puts a modern twist on celebrating all the things people love and associate with the PAC-MAN brand and iconic Pizza Hut pizzas. Those who managed to snag one of these boxes can play an augmented reality version of the game printed directly on the packaging.