Photo credit: Cool Car Design
A digital designer known as cool.Car.design has created a concept that has enthusiasts talking: a tiny Lexus roadster that many have long desired. This unofficial concept showcases a targa sports car that is fully rendered yet strongly entrenched in Lexus’ present design language.
The TAUS-HFRS, a Lexus IS meticulously built by a group of automotive students, made a splash at this year’s Tokyo Auto Salon. This car is a definite eye-catcher, with its angular design reminescent of a Minecraft vehicle. Students at Kokura Gakuen Gunma Automobile College, also known as Tokyo Automobile University School, drew inspiration from Japan’s rich automotive history.
Lexus has dropped their 2025 December to Remember campaign a little early this year and “Over the Years” has us feeling all the feels. The 60 second video doesn’t waste any time getting us into a decades spanning family drama set to Fleetwood Mac’s “Landslide”. As soon as you hear Stevie Nicks’ voice over those opening guitar chords you’re transported to a snowy winter morning in the late 80s. A brand new family, new parents and a tiny baby are lovingly wrapped into a mint condition 1989 LS 400. Streetlights are shining down on the driveway and a giant red bow is sitting on top of the car, just like every year since they started running this ad in 1999.
Lexus has always been one for big, bold moves but their latest is next level wild. Teaming up with tennis pros Jamie Murray and Laura Robson, the luxury car brand smashed two Guinness World Records in a bonkers display of automotive grit and athletic flair.
A mysterious supercar draped in camouflage, tore through Angeles Crest Highway, shadowed by a Mercedes-AMG GT 63 S and trailed by Toyota Sequoias. This wasn’t a movie stunt—it was the Lexus LFR, the highly anticipated heir to the iconic LFA.