Apple iPhone 12 Purple
Apple’s iPhone 12 and iPhone 12 Mini are more stylish than ever in the new purple finish, which fully accentuates the flat aluminum edges of the smartphone. Aside from the new color, these devices still feature stunning edge-to-edge Super Retina XDR OLED displays, an advanced dual-camera system and an ultra rugged Ceramic Shield front cover. Both handsets are powered by the A14 Bionic, which is currently the fastest chip in a smartphone.



The 6.1-inch iPhone 12 and 5.4-inch iPhone 12 Mini feature an industry-leading IP68 rating for water resistance up to 6 meters for 30 minutes, while also offering protection against everyday spills. What really sets these handsets apart from the competition is the A14 Bionic’s 16-core Neural Engine, providing an 80 percent increase in performance and capable of completing 11 trillion operations per second. Pre-orders being April 23, with shipments starting April 30.

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Apple AirPods Pro
  • Active noise cancellation for immersive sound
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  • Sweat and water resistant
  • Adaptive EQ automatically tunes music to the shape of your ear

Apple iPhone 12 Purple

The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

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