The minimalist, yet sleek, MUJI x Honda MS01 electric bike is limited to only 5,000-units worldwide and priced at around $745 USD. Power comes from a 400W electric motor drawing from a 48V lithium battery, enabling it to hit a top speed of 15.5 mph (25 km/h). One a full charge, you can expect up to a 40.3-mile (65 kilometer) range.
Other features include large 17-inch wheels for maximum traction, an LCD instrument panel, aluminum alloy handlebars, LED front / rear headlights, and keyless start / stop. Does this design look familiar? That’s because the MS01 was inspired by MUJI’s own H-Type bicycle. Unfortunately, those who aren’t lucky enough to get one of the 5,000 available may have to pay a hefty premium.
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Giving users the freedom to use our products however they wish is what I mean by emptiness. We feel this is not something to be explained in words. Our visuals are designed to wake people to this emptiness so that users feel it the moment they see them,” said Kenya Hara, Art Director of Muji.
