Set to make its public debut at Monterey Car Week later this month, the Pininfarina PURA Vision is touted as the company’s first electric Luxury Utility Vehicle, complete with a narrow glasshouse as well as tri-opening pillarless doors. What really catches your eye are its hidden headlights and ultra-slim L.E.S.S. nanofibre lighting technology that creates a statement daytime running light signature.
Step inside, and you’re greeted by four individual seats sporting a crisp white finish, while charcoal leather on the dashboard and door tops provides a continuous 360-degree accent band throughout the cabin. A soft semi-aniline leather is combined with a signature textile fabric, while exposed carbon fiber and anodized aluminum echo the finishes applied to the exterior.
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PURA Vision embraces the DNA of iconic vehicles from Pininfarina’s past, to shape the future with sharp lines and a modern aesthetic. It is distinctive from every angle and showcases our PURA design philosophy on a new kind of vehicle. A dramatic presence, inviting interior and curated materials make this a car like no other, yet clients will recognise it as a Pininfarina with its beautiful body, timeless proportions and technical lower body detailing,” said Dave Amantea, Chief Design Officer, Automobili Pininfarina.
