Ricoh has spun off Vecnos, a new startup venture focusing on visual revolution company, and today, the company unveiled an ultra compact 360° camera that aims to reinvent the selfie for social media users. This new company, led by CEO Shu Ubukata, was founded by the core team that designed and launched the pioneering Ricoh Theta 360 camera way back in 2013.
Vecnos’ 360-degree camera achieves new levels of miniaturization, thanks to a proprietary four-lens optical system, complete with three lenses on the side as well as one up top. This enables the camera to be ultra-slim and pen-shaped, while users who download the free Vecnos app can easily enhance and share their images / videos on social media platforms. Pricing will be announced closer to its release date later this year.
- LEADING IMAGE QUALITY --- Shoot stunning 5.7K video or 18MP photo.
- IMPOSSIBLE STABILIZATION --- FlowState keeps shots steady, be it while jumping out of a plane, or mounting it on your dog.
- CONTROL TIME & PERSPECTIVE --- Reframe your shots after the fact. Then control the speed of playback with TimeShift.
Enabled by advances in technology, combined with new social networking platforms, we are building a new generation of cameras, with our first product designed to reinvent the selfie and be used by a younger consumer. Our objectives are to combine ease of use with advanced capabilities for shooting, enhancing and sharing images, in beautiful and elegantly designed products that people will want to use. We aim to inspire a new generation,” said Vecnos CEO Shu Ubukata.