Set for release later this month, priced at $129.99, the Canon IVY REC is a clippable, wearable camera that easily snaps onto a belt or bag. Plus, the clip doubles as a viewfinder, which means you won’t have to worry about accidentally cracking a screen should there be a tumble. With just one click, you’ll be able to capture both photos and videos directly to the Canon Mini Cam app. When paired with a compatible mobile device, you’ll be able to keep an eye on battery life, remaining image capacity, video recording resolution (720p or 1080p), and image size.
The free app can also be used as a live viewfinder to capture photos and videos, or even as a remote shutter, complete with a timer. The app lets you wireless transfer photos and videos to your smartphone, laptop, tablet, etc., to print and share. Hit some inclement weather? This lightweight camera is also waterproof and shockproof. You’ll be able to select from three colors at launch: Riptide (Blue), Avocado (Green) and Dragon Fruit (Pink).
We have learned a lot about the IVY customer since we launched our first IVY product over a year ago –their unique shopping habits and what’s important to them when it comes to consumer technology products. We’ve worked tirelessly to implement this knowledge into the next generation of IVY products, the IVY REC, offering the younger generation consumer the opportunity to go where the moment takes them and capture them in an instant,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc.
