Polaroid Now Instant Camera
Polaroid Now takes instant cameras to the next level, starting with its bright colorways and developed autofocus lens system that automatically switches between distance and portrait formats for a more precise shot each time. Measuring 3.7 x 4.4 x 5.98-in, the casing is made from durable polycarbonate and ABS materials.



As for optics, there are two fixed-focus, optical grade polycarbonate and acrylic lenses – a 94.96 mm focal length and 102.35 mm – that are automatically switched depending on the shot. Power comes from a rechargeable 750-mAh Li-ion battery, while the camera is compatible with both Impossible battery-free instant film and battery-operated 600 packs.

Polaroid Originals Now I-Type Instant Camera - Black (9028)
  • NOW: Polaroid's new point-and-shoot analog instant camera has all you need to catch every life moment in an original Polaroid photograph.
  • NEW & IMPROVED: Now with autofocus, it’s simple to capture moments as you see them, so you can relive them forever in sharp, vivid color.
  • DOUBLE EXPOSURE: Frame two moments in one with double exposure, or get yourself in the picture with self-timer and an accurate flash to make everyone look like they should.
  • COLORFUL FUN: Now is available in the 7 colors of the iconic Polaroid spectrum.
  • POINT. SHOOT. KEEP FOREVER: Now is compatible with both i-Type and 600 film.

In the 70’s, Polaroid changed the rules of branding with the introduction of bold, full panel rainbow spectrums across our product lines, inspiring a host of legendary brands to this day. As this new decade marks a new chapter in the Polaroid story, it’s a moment for us to celebrate that heritage, while keeping our sights set on the future,” said CEO, Oskar Smolokowski.

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