Apple Brompton Road, the company’s newest store in London, is set to open on July 28th. It’s located in the city’s very lively Knightsbridge neighborhood, which isn’t far from Hyde Park, with many features drawing inspiration from local flora. Visitors can partake in a host of community events and seminars to learn, create, and get the most out of their Apple products.
During opening weekend, festivities include: a panel discussion on the creation of “United Visions” and a special performance as well as Spatial Audio listening session by London artist Nina Nesbitt. Apple Fitness+ trainers Cory Wharton-Malcolm, Jamie-Ray Hartshorne, Kim Ngo, and Jonelle Lewis will also make an appearance alongside Jay Blahnik, Apple’s vice president of Fitness Technologies. The team will participate in a Q&A followed by a 3-kilometer walk and 5-kilometer run in Hyde Park.
- All-Day Battery Life – Go longer than ever with up to 18 hours of battery life.
- Powerful Performance – Take on everything from professional-quality editing to action-packed gaming with ease. The Apple M1 chip with an 8-core CPU delivers up to 3.5x faster performance than the previous generation while using way less power.
- Superfast Memory – 8GB of unified memory makes your entire system speedy and responsive. That way it can support tasks like memory-hogging multitab browsing and opening a huge graphic file quickly and easily.
We are thrilled to open Apple Brompton Road in London, a city teeming with energy, history, and cultural diversity. The store’s focus on creativity gives our incredible team members the perfect space to share their passion and expertise with Londoners and visitors from around the world,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People.