Photo credit: NN744234
Apple Central World, its second and largest retail location in Thailand, has opened in the heart of Ratchaprasong, Bangkok’s iconic intersection. Aside from its stunning architecture, it features the first-ever all-glass design, housed under a cantilevered Tree Canopy roof. As you step inside, guests can traverse between two levels using a spiral staircase that wraps around a timber core, or by riding a unique cylindrical elevator clad in mirror-polished stainless steel.
At the grand opening, guests who reserved a spot by appointment were separated into groups of 30, and were allowed inside every 15 minutes starting at 10am. Lucky guests who managed to visit received a Central World bag, a special Apple logo sticker, refreshments, and an illustrated guide to the company in Thailand. Inside, the store features a Forum, Boardroom, and freestanding displays.
- Retina display
- Optical heart sensor
- Stores music, podcasts, and audiobooks
We are excited for visitors to discover this truly one-of-a-kind store in Ratchaprasong. With our future Today at Apple sessions and a phenomenal team ready to welcome the community with exceptional service and support, we can’t wait for our customers to experience Apple Central World,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People.