McDonald’s debuts Burgercuda, Hamburglar’s new getaway car, based on the 1970 Plymouth Barracuda. It has a special QR code that fans can scan and get rewarded with an Arch Card as well as Hamburglar-inspired gear.
Burgercuda was inspired by Hamburglar’s iconic look, complete with the signature black-and-white stripes. This same look is also portrayed across the car’s interior, including having his logo emblazoned on the headrests and red detailing throughout. Aesthetically, it features bun-like hubcaps, a spare tire that looks like a giant cheeseburger, and a hidden burger warmer in the center console.
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McDonald’s built a legacy on serving delicious burgers, but anytime we have an opportunity to make the best even better, we take it. It’s no surprise these changes caught the attention of our biggest burger fan – the Hamburglar. We’re excited for fans to join in on the fun as they look for him on his burger-stealing spree. You never know where he’ll pop up next,” said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s.
